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The first halal nail polish line from Chicago, Illinois-based 786 Cosmetics was inspired by significant Muslim sites throughout the world. Six rich matte and metallic shades; Marrakech, Cairo, Doha, Fez, Jaipur, and Granada are part of the debut range. Mid-September will see the release of two more colors, Abu Dhabi and Kashmir. Abu Dhabi gets its inspiration from the Grand Mosque’s white marble, while Kashmir is influenced by the pink Kashmiri Chai.
786 Cosmetics was founded in March 2017 and launched its online store in July of the same year, with the goal of offering high-quality halal products tailored specifically for Muslim women; a demographic often underrepresented in the beauty industry. Although initially targeting US consumers, the brand gained unexpected global success as customers were attracted to shades named after their homeland or favorite cities.
The market for halal cosmetics has been expanding due to Muslim YouTubers and Instagram influencers. Water must be able seep through halal nail paint, like 786s, in order to do wudu. 786’s polishes are cruelty-free, vegan, and last 7 to 10 days without chipping.
86 Cosmetics intends to release a holiday collection in October that draws inspiration from Istanbul, Dubai, and Karachi. The bottles will retail for $12.95 each, with the top coat costing less than $10. The business keeps up with consumer demand for halal cosmetics while promoting diversity in the cosmetics industry.
