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Borong, a prominent player in Malaysia’s online wholesale market, has launched a groundbreaking initiative in collaboration with Maybank Islamic, unveiling Salaam Market, a pioneering digital platform dedicated to halal products. This innovative platform addresses the myriad challenges that small and medium-sized enterprises (SMEs) often encounter when navigating the halal market. By streamlining access to halal certification and offering tailored financial services, Salaam Market not only simplifies the process of sourcing halal-certified products but also enhances the overall experience for SMEs aiming to thrive in this competitive sector.
The platform’s design focuses on empowering SMEs across Malaysia, Indonesia, Cambodia, and Singapore, facilitating their entry into the burgeoning halal economy. By removing barriers to entry, Salaam Market allows these businesses to tap into a vast international market, promoting cross-border trade and collaboration. This accessibility is crucial for SMEs that may lack the resources to independently navigate the complexities of halal compliance and market expansion. As a result, Salaam Market serves as a vital tool for fostering growth and innovation within the region.
Beyond supporting individual businesses, the initiative aims to solidify Malaysia’s position as a global leader in the halal industry. By enhancing the capabilities of SMEs and promoting high standards of halal compliance, Salaam Market contributes to the overall credibility and attractiveness of the Malaysian halal market. This strategic partnership not only reinforces the nation’s commitment to halal integrity but also positions it as a competitive hub for halal products in the global arena, ultimately benefiting consumers and businesses alike.
