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In a significant milestone for Malaysia’s beauty landscape, Lady K Malaysia Sdn Bhd has launched its innovative halal and vegan skincare line, L Soulle, during an engaging four-day pop-up event at Sunway Velocity Mall. The grand unveiling on May 18 not only highlighted the brand’s unwavering commitment to ethical beauty practices but also positioned L Soulle as Malaysia’s inaugural Korean skincare line to achieve stringent halal certification. The event featured a meticulously curated atmosphere that encouraged exploration and interaction, with minimalist yet sophisticated product displays that reflected the brand’s dedication to environmental sustainability and aesthetic elegance.
Developed in collaboration with Kolmar Korea Co Ltd, a prestigious name in beauty product manufacturing, L Soulle’s range includes distinguished offerings such as the Moisturising Miracle Mist Toner and Sun Cushion, both of which garnered accolades at the esteemed “New Product Awards 2023” presented by Korea’s Hwahae app. These products are lauded for their pioneering formulations that deliver exceptional efficacy without compromising ethical standards, being entirely free from animal-derived ingredients and not subjected to animal testing. The Moisturising Mild Sun Cushion stands out by providing robust UV protection while imparting a brightening effect, rendering it suitable for all skin types, including delicate young skin, thanks to its gentle, nurturing ingredients.
The event’s allure was further amplified by the presence of local icons Fatin Afeefa and Maryam You Narae, who passionately shared their personal experiences with L Soulle, emphasizing the brand’s safety and effectiveness. Fatin illustrated the “baby-friendly” nature of the formulations, expressing her confidence in incorporating the products into her daughter’s skincare routine. Concurrently, Maryam underscored the importance of the halal certification, highlighting the rigorous standards that L Soulle adheres to, thereby reinforcing the brand’s mission to cater to a discerning audience that values ethical integrity and inclusivity in their beauty choices. This strategic initiative marks Lady K’s ambitious foray into a burgeoning market, poised to redefine industry standards in Malaysia.
