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Once Upon a Dua (OUaD) is a family-owned brand creating Scandinavian-influenced, faith-inspired baby products for modern Muslim families looking for exquisite items that celebrate their values. Dua, in the Arabic language, means prayer.
Based in London, run by a husband and wife duo – Ash and Jayda have created a collection of highly-giftable baby and children’s products that make it easier for families to introduce meaningful conversations around faith, and find space for togetherness within their busy lives.
The aim of Once Upon a Dua is to make buying gifts for your family and for your loved ones to be a joyful experience, offering items of exquisite quality that could be loved, treasured and appreciated by all family members.
With 32 awards for creative and superior designs and products, Once Upon A Dua is even more dedicated to building a world-class brand that will have a lasting impact on future generations.
From ultra-soft Baby Changing Mats, Baby Bibs, Bowls and weaning sets, along with dinnerware sets and other modern baby essentials and lifestyle products with faith-inspired quotes to handcrafted heirloom-quality keepsake dolls and personalized gifts, Once Upon A Dua offers more than just beautiful goods and chic designs—it provides a full experience of faith and love with an unwavering commitment to quality and safety.
