"
"
VELA, your destination for high fashion scarves and Nominal, the jewelry brand that blends culture and fashion to create meaningful accessories has revealed its collaboration just in time for Ramadan. On Instagram, VELA and Nominal announced the collaboration.
“For the first time ever, two brands come together with one goal: you. VELA x Nominal is a collaboration that takes the floral and celestial themes of Ramadan and brings them to life in ways you’ve never seen before. Hijabs, rings, necklaces, earrings — all pushing the boundaries of what it means to wear what you believe in and be proud of who you are.”
On January 22nd of 2018, Nominal became a brand for those looking to represent not just who they are, but who they hope to become. With identity expansions into affirmations like “patience” to “love” to “trust,” many of its pieces are not just meant to display the virtues that you love, but to serve as a “note to self” of sorts, a reminder to always be or work towards becoming the best version of yourself.
Inspired by the poetic and concise nature of the Arabic language, Nominal jewelry often showcases Arabic words and phrases that carry a lot of weight for people, whether they are familiar with the language or not. Since the conception of the company, Nominal has included more and more cultures and languages in its pieces, to bring together people of different backgrounds from all around the world.
VELA was born in 2009 with the daring idea to revolutionize the way the world looked at hijab and modest style.
At 18, co-founder Marwa Atik identified a gap in the market and created the scarves she dreamed of wearing, developing one-of-a-kind designs and styling trends that quickly elevated the modest fashion scene. Along with her sister and co-founder Tasneem Atik Sabri, they took their background in business and design to establish VELA and pave the way for a new, creative vision for what modest fashion could look like.
Ten years later, VELA (latin for “veil”), is a globally recognized brand that focuses on creating the world’s most comfortable scarves and generates a powerful community of women celebrating one another for their uniqueness and strength.
VELA x Nominal arrives on March 5th, 2024.
