HUTAN RATION – A Halal energy bar business in Terengganu, Malaysia

In late 2016, Jazrul Fuad, the company’s creator, started Hutan Ration in his kitchen.

The brand movement was started out of a goal to create energy bars that taste delicious using only natural, halal ingredients. He initially made a few batches for his own hiking and mountaineering excursions, but soon after, his trekking pals began asking for extras.

Our Terengganu facility produces Hutan Ration bars, which are comprised entirely of organic superfoods. Our Terengganu facility has a fully automated production line and is HACCP and Halal certified to ensure the highest quality.

Nowadays, the sports and fitness community, outdoor enthusiasts, and athletes all turn to Hutan Ration as their go-to energy bar. Sports Allied Services, the company’s distribution division, is now handling Hutan Ration bars’ global distribution.