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The modest fashion industry has seen a spike of growth in the recent years, with many new brands introduced to the market and already established brands moving towards producing more modest pieces. This has resulted in opening up spaces such as the Dubai Modest Fashion Week to exclusively showcase the exquisite designers created by brands.
The annual Modest Fashion show; Dubai Modest Fashion Week hosted at the Rixos Premium Dubai, JBR on 18th November 2021 showcased a large range of ensembles by over 40 exclusively selected designers based on theme: “awakening”.
Halal Weekly team spoke with some of the global brands and designers who took part in the Dubai Modest Fashion Week to learn more about modest fashion craftmanship, inspirations and future of modest fashion.
This British brand was launched at the end of 2020 with the intention of bringing sustainability and modesty together with minimalist and modern aesthetic to empower the contemporary modest community.
Modest fashion is the meaningful side of fashion. It is about values and beliefs that represent a way of living. The modest community has the intention of being good human beings and that is reflected in their fashion choices. I believe that Modest Fashion should be sustainable and ethical to properly represent the community it is made for.
Di’Gerari will make you stand out in the sun. From the initial draft to the final stitch, the designers take great care to create only the most beautiful fashion statements that will make you shine.
I think in general that the designs give women the feeling that they are not excluded from society even though she is dressed modestly. So, for us it means designing luxury modest swimwear. Since there is very little choice concerning modest swimwear, women have much more variation with our collection, giving them more choice and more freedom of being whoever they want to be. Di’Gerari has introduced a variety of body coverage levels and designs recognizing the unique needs of unique women allowing them to enjoy their water moments at the fullest.
Lirat Fashion House was founded in 2016 and has quickly established itself as one of Iraq’s most prestigious brands.
Modesty, simplicity, refinement, and elegance all rolled into one – we think these adjectives reflect the nature of sustainable fashion best.
The Zeina Ali brand, which stands for vibrant yet modest clothes, aspires to empower women and unleash their femininity and power, inspired by her idea that each woman is a queen.
Believe in yourself and your dreams, always remember that dreams will never become a reality until we start with the first step. Be original and create your own theme and designs. Focus on yourself and consistently try to improve your skills. Wear your story proudly and keep going no matter what happens don’t give up.
Neven Elkady whose collection is an ode to Palestinian heritage takes a modern twist on embroidery and fashion.
First thing inspired me is the Palestinian women in the way of how she produces the Palestinian embroidery through her thoab (dress). How magnificent this time-consuming production comes out, not even any machine would be able to do this amazing work.
This brand believes that modest fashion means a way of leaving an impression of yourself and your way of life as modesty is not only the clothes you wear but your lifestyle as well.
My biggest inspiration for my modest fashion week collection were flowers where I incorporated it into the prints for a few of the pieces as well as flowers that was done by hand from leftover tulle which were then hand stitched on a tailored jacket and one of the dresses. I try to incorporate sustainability where I can. Another inspiration would be the color palette consisting of blush pinks, guava, soft beiges, and greens which all represents the flora of South Africa and the African sunset.
