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The Global Halal Brazil Business Forum, held in Sao Paulo, Brazil, from December 6 to 8, 2021, will cover the latest developments in Brazil’s halal market as well as new perspectives into the $5 trillion global halal trade.
The event will provide a forum for officials, business leaders, and experts to exchange their perspectives on global halal trade and its opportunities, as well as the halal trade edicts.
The forum also aims to educate stakeholders such as government entities from various countries, halal businesses, investors, federations, industry associations, chambers of commerce, exporters, distributors, retailers, and halal certification bodies about the ability of Brazil’s halal market.
The business forum knows the significance of high-quality halal, healthy, functional, and organic food products around the world, as well as the increasing demand for them.
The three-day event, which will be held both virtually and in person, will be organized by the Arab Brazilian Chamber of Commerce (ABCC) in collaboration with the Federation of Muslim Associations in Brazil (FAMBRAS Halal) and aided by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), BRF, Iceport, and Portonave at the Renaissance Hotel.
According to the State of Global Islamic Economy Report 2020, the global halal trade, which serves approximately 1.6 billion people, generates $5 trillion in revenue, of which only $1.17 trillion is spent on food. The report also emphasizes the significance of a traceability guarantee, which provides greater security to the halal value chain. The halal trade is expected to grow 18% by 2024, according to the report.
Osmar Chohfi, President of ABCC, said: “Through the business forum, we aim to create awareness among the Brazilian exporters about the immense potential in global halal trade and support them to enhance their operations to boost the trade of high-quality Brazilian halal products. The forum will be an ideal opportunity for firms in the Brazilian food industry to explore opportunities, learn and collaborate with stakeholders in halal businesses, accreditation, and certification bodies, to expand Brazil’s halal food trade and promote best practices, research, and development. The requirement for halal products is not limited to the food and beverages industry and extends as well to pharmaceuticals, cosmetics, services, finances, and tourism. The halal cosmetics industry alone is projected to grow up to $76 billion in terms of value by 2024. Brazil has strong potentials to expand its halal market at the global level considering its position as one of the largest animal protein exporters which meet the global halal standards.”
Chohfi added, “This business forum is also in line with the initiatives to ensure the integrity of the halal value chain. We are positive that this business forum will enable the creation of a business ecosystem for halal trade without any barriers across the world. The establishment of unified standards for halal trade will also boost halal businesses globally. As an important entity responsible for the diversification of Brazilian businesses, ABCC aims to increase the awareness of the Brazilian firms about current and future business opportunities and facilitate the entry of new stakeholders into the Brazilian industries flawlessly.”
Ali Zoghbi, Vice President of FAMBRAS Halal, said: “In Brazil, the halal industry has created around 1.5 billion direct and indirect jobs and the sector also holds huge potential for new business prospects. The practices and initiatives in the whole chain of production in the industry also adhere to the concept of conscious consumption and ensure the authenticity of halal products.”
He also stated that, while Muslims make up the majority of Brazilian halal product buyers, the popularity of halal as a lifestyle has attracted a large number of non-Muslim buyers. On the first day of the business forum, the main topics of discussion will be opportunities, challenges, and Brazil’s effects on the global halal industry. It will feature eminent figures from numerous governmental entities as well as halal business experts. The second and third days will focus on topics such as Halal Innovation and Technology as a Competitiveness Factor, as well as Beyond Food – Halal in Different ESG and Sustainability Ecosystems.
The forum also seeks to encourage Brazilian businesses to expand into other industries such as cosmetics, fashion, medicine, finance, and tourism, as well as to establish a niche market for halal trade in all Muslim – including non-Arab – countries and Islamic communities in Europe and the United States.
