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Bangkok, renowned for its aromatic and spicy Thai cuisine, is now focusing on halal food to draw more Muslim tourists. Following the re-establishment of diplomatic ties with Saudi Arabia in 2022, Thailand has intensified its efforts to become a prime destination for visitors from Muslim-majority countries. The government recently unveiled a plan to promote Thailand as the “halal kitchen of the world” and Southeast Asia’s “halal hub” for 2024-28.
The Halal Science Center at Chulalongkorn University oversees halal certification in Thailand through its HAL-Q system, which is used by over 770 food factories and 7,000 restaurants. According to Dr. Winai Dahlan, the center’s founding director, Bangkok alone boasts around 900 halal-certified restaurants, ensuring ample options for Muslim tourists.
Dr. Dahlan emphasized that halal certification not only ensures food compliance but also boosts tourists’ trust. Notable halal food spots include Kan Tang at ICONSIAM Mall’s Sook Siam, which serves halal versions of popular dishes like tom yum and pad thai. The Jodd Fairs Night Market in Rama IX and Pratunam Market also offer halal options, although some exploration may be needed to find them.
With these initiatives, Bangkok aims to enhance its appeal to Muslim travelers by blending its rich culinary heritage with inclusive dining options.
