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The halal cosmetics market is experiencing significant growth driven by the “skintellectual” generation, live commerce, and the K-wave. Post-pandemic, there’s an increased demand for makeup featuring natural, skin-friendly ingredients. Social media and platforms like TikTok are enhancing product visibility and consumer engagement. Key markets, trends, and challenges are highlighted, along with the necessity for products that meet both efficacy and ethical standards. This expanding sector shows promising potential in addressing evolving consumer preferences and expectations.
