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Sumayah Saadi has not only captured the hearts of over 170,000 TikTok followers with her popular modest clothing line, SUMAYAH, but she has also recently been recognized as the Business Woman of the Year at the Islam Channel Awards on April 19th. Her journey from a parliamentary assistant to a successful entrepreneur in the world of modest fashion is a testament to her vision, resilience, and commitment to making a positive impact.
Since launching SUMAYAH in 2021, Sumayah has leveraged her platform to celebrate her identity as a proud Muslim creator and business owner. Through a diverse range of content, including Hijab tutorials, insights into her Abaya business, and reflections on the beauty of Ramadan, she has fostered a community that resonates deeply with her message of inclusivity and empowerment.
One of the hallmarks of SUMAYAH’s success is its engaging presence on TikTok, where Sumayah hosts live events that attract thousands of viewers. These events not only showcase the latest offerings from the brand but also serve as a platform for dialogue and celebration within Sumayah’s dedicated audience.
Beyond the virtual realm, SUMAYAH’s real-life drops have become highly anticipated moments, with loyal customers eagerly queuing up to access the brand’s stylish and affordable modest clothing. Sumayah’s commitment to affordability stems from her own upbringing, where she understands the importance of making fashion accessible to everyone, regardless of their financial background.
What sets Sumayah apart goes beyond business success; it’s her dedication to creating meaningful change. She proudly employs her own mother and older individuals, providing them with employment opportunities that they might otherwise struggle to find due to age-related biases. This commitment to supporting her community extends to SUMAYAH’s ethos of celebrating individuality and redefining the narrative around modesty as a personal journey rather than a set of rigid rules.
Sumayah’s recognition as Business Woman of the Year is not just an accolade; it’s a validation of her tireless efforts to uplift and empower others through her brand. Her belief that helping people is the ultimate reward underscores every aspect of SUMAYAH’s journey, making her impact profound and far-reaching.
