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Muslim-friendly tourism is expanding its horizons by offering a wide range of experiences, including cultural, historical, culinary, religious, medical, and beach tourism.
This trend reflects the growing desire among Muslims worldwide to vacation in environments that respect their beliefs and cater to their specific requirements.
These needs range from providing halal food at restaurants and hotels to more diverse offerings like accommodation with prayer rooms, prayer directional signs, wudu-friendly toilets, prayer facilities at key tourist destinations, and segregated or family-friendly facilities at swimming pools and beaches.
The interest in Muslim-friendly tourism is not limited to Muslim-majority countries. Countries like Singapore, Taiwan, Thailand, the UK, Hong Kong, South Africa, Japan, and Australia have been making significant progress in catering to Muslim travellers.
According to the Mastercard-Crescent Rating Global Muslim Travel Index 2022, Singapore has been consistently ranked as the top Muslim-friendly destination among non-OIC countries, with Taiwan securing the 2nd position and Australia making it to the 10th position.
Australia, known for its multiculturalism and diverse attractions, has a greater opportunity to promote Muslim-friendly tourism to enhance its appeal to Muslim travellers.
The country has a vibrant Muslim community, and by embracing Muslim-friendly initiatives, it can aim to create a more inclusive and welcoming environment for both local and international Muslim tourists.
One of the key aspects of Muslim-friendly tourism is ensuring access to halal dining experiences.
Australia’s diverse culinary scene can be further enhanced by promoting halal-friendly dining options, restaurants and eateries can partner with halal-certified suppliers, clearly labelling halal menus, and providing information about halal preparation practices to build confidence among Muslim visitors. Tourism websites,
Mobile Apps, and social media can be utilized for easy reference of the travellers.
In addition to dining experiences, accommodations play a crucial role in Muslim-friendly tourism. Hotels and Airbnb hosts can offer options such as family-friendly spaces, separate swimming pool timings for men and women, and privacy considerations for guests observing religious practices.
Prayer facilities and spaces are also essential for Muslim travellers. Providing easily accessible and well-maintained prayer facilities in tourist areas, shopping centres, and accommodations can help Muslim travellers fulfil their religious obligations comfortably.
Australia’s rich cultural and historical attractions can also be highlighted in its promotional campaigns to attract Muslim travellers. By including sites that resonate with Islamic heritage, Australia can offer a holistic travel experience that caters to diverse cultural interests.
Educational initiatives and community engagement programs are crucial in promoting understanding and appreciation of diverse cultural practices.
Collaboration between government bodies such as Tourism Australia, state and regional tourism organizations, Tourism and Hospitality businesses, Universities, and local communities can further enhance Australia’s position as a leading destination for Muslim-friendly tourism.
Australia’s efforts to accommodate the preferences and requirements of Muslim travellers contribute not only to the growth of the tourism industry but also to its reputation as an inclusive and welcoming nation on the global stage.
Embracing diversity and fostering collaboration are key steps towards creating a more inclusive future for Muslim-friendly tourism in Australia.
Article on amust.com.au by Irshad A. Cader
