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TikTok has announced a partnership with Telfaz11, a creative media studio from Saudi Arabia specializing in local entertainment content, to debut the first-ever episodic branded content series produced exclusively for TikTok.
Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia, TikTok said: “TikTok is an entertainment-first platform. It’s where content and community come together to create immersive experiences that engage and entertain audiences, driving meaningful business impact. Our partnership with Telfaz11 brings best-in-class publishers to the platform to produce locally relevant content that our community will enjoy, allowing advertisers to natively engage with audiences on a deeper level during the month of Ramadan.”
This partnership presents an exciting opportunity for advertisers to redefine their Ramadan marketing approach and connect with audiences in an authentic, engaging, and intimate way. In many ways, it combines TikTok’s community-building and storytelling capabilities with Telfaz11’s creative expertise at the intersection of innovation.
“We are always looking to adapt our content format in ways that reach different audiences,” said Alaa Faden, CEO at Telfaz11. “Through these shows we aim to deliver compelling narratives that entertain, inspire, and resonate with TikTok’s diverse communities.”
Telfaz11 will premiere two exclusive shows weekly, specifically designed for TikTok viewers, throughout Ramadan.
One show invites TikTok users to join two agents on daring missions, while the other promises laughter and social reflections as Em Salah, an elderly Saudi woman, humorously looks at trends and culture, discussing the next generation of voices from the Kingdom.
