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FARES, a modest fashion brand, was created by Jasmine and Dawoud to address market gaps in the industry. The founders aimed to create timeless, modesty-inspired pieces that were not only high-end but also suitable for Muslim dressers.
They aimed to fill the gap by offering casual wear that fit their modest needs, unlike traditional H&M and Zara esigns. Their goal was to create a unique and stylish brand for the Muslim community.
26-year-old content creator Fares has managed a TikTok account with her husband, which has 778,400 followers, and runs her own modest fashion brand, FARES. She started on Instagram but quickly expanded to multiple platforms, posting regularly on YouTube and TikTok, showcasing the unique style and beauty of Muslim influencers.
