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“The foremost Halal gathering in northern Malaysia spotlights gastronomy, travel, modest fashion, and technology to accelerate the growth of Halal in an interconnected world”
Penang Halal International is all set to host the 12th edition of the Penang International Halal Expo & Conference (PIHEC) from June 23 to 25, 2023, at the SPICE Convention Center & Arena. The event aims to bring together the most promising businesses in the Halal industry, spanning F&B, tourism, modest fashion, and technology.
PIHEC 2023, the largest Halal event in northern Malaysia, takes a fresh approach to the Halal industry by focusing on various Halal sectors in addition to traditional F&B. As Malaysia emerges from the pandemic’s devastating effects and copes with the rising costs of doing business, the urgent call for digital adoption becomes evident for enterprises.
To sustain its projected growth of USD 4.96 trillion by 2030, the Halal industry must embrace digital technology on a massive scale, especially considering its heavy reliance on traditional processes and food production methods. Consequently, PIHEC 2023 emphasizes the showcasing of promising digital solutions that can significantly propel the Halal sector forward.
Furthermore, PIHEC 2023 places great importance on panel discussions addressing the Halal industry’s outlook in the next decade. Topics include improving logistics resilience in the ASEAN region, recognizing the growing role of women in the critical Halal sector, and exploring the future of technological innovation and its transformative potential for the industry.
Located between maritime and mainland Southeast Asia, Penang is poised to play a crucial role in the Halal industry’s development. With its historical position as a regional trade hub for centuries, Penang has the ideal positioning to become the Halal Hub not only for northern Malaysia but also as a central part of Southeast Asia’s Halal supply chain.
YAB Chow Kon Yeow, Chief Minister of Penang, emphasizes the enormous market potential of Halal and highlights Penang’s focus on this new growth frontier, especially considering its longstanding leadership in the E&E sector.
En. Fazil Irwan Som, CEO of Penang Halal International, echoes this sentiment, stating that PIHEC 2023 will serve as a powerful platform to showcase Penang’s capabilities and promote a new vision for Halal. By positioning Halal as an exemplary brand for economic prosperity and a positive force for our shared planet, the industry can experience exponential growth and solidify Penang’s leadership in the Halal market.
Distinguished speakers at PIHEC 2023 include Mahadhir Aziz, CEO of MDEC; Sari Lenggogeni, Chairwoman of the West Sumatra Tourism Board; Mark Jason Thomas, CEO of MASKargo; Marcelo Hidalgo Valdes, Director of Chilehalal & President of Chile-Malaysia Chamber of Commerce Industrial and Services AG (CAMCHIMAL); and Aleem Siddiqui Guiapal, Group Manager, Philippines Economic Zone Authority (PEZA), among others.
Foreign delegations attending PIHEC 2023 hail from countries such as Chile, Indonesia, the Philippines, China, Spain, and Vietnam. These delegations include representatives from Halal Certification Center of Chile, Malaysia-Chile Chamber of Commerce, Ministry of Tourism Indonesia, West Sumatra Tourism Board, Kabupaten Banyumas, Dinas Perdagangan Provinsi Sumatera Selatan, Municipality of Tamparan of Lanao Del Sur, Philippines Economic Zone Authority, Department of Trade and Industry, Henan Provincial Government and Business Community, Department of Commerce of Jilin Province, Instituto Halal (Spain), and
Investment and Trade Promotion Centre (ITPC) of Ho Chi Minh City, Vietnam.
PIHEC 2023 receives support from Gold Sponsors, including Hong Leong Islamic, Penang Development Corporation, and MDEC, as well as Silver Sponsors like Maybank, Aeon Big, and SME Bank. Additionally, the event boasts numerous partners, such as Maxis, Coca-Cola, DHL, and many more.
Don’t miss out on the opportunity to be part of this transformative event and stay ahead of the evolving landscape in the Halal industry.
