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The Halal Guys, a fast-casual Middle Eastern food brand, is planning to expand its reach into the untapped Midwestern market. This New York City-based brand has signed a 5-unit deal to bring its flavorful cuisine to the Omaha and Lincoln areas, with franchisee Mohammad Sajjad leading the charge. Sajjad, who grew up in the New York area and has fond memories of The Halal Guys food carts, believes that the Omaha area is an ideal market for this type of cuisine.
With over 100 stores worldwide and more than 400 in development, The Halal Guys are on a mission to become the leading quick service restaurant of its kind. They have partnered with Fransmart, the industry-leading franchise development company behind the growth of other brands like Five Guys Burgers & Fries and QDOBA Mexican Grill, to help grow their brand. The Halal Guys and Fransmart are actively seeking experienced multi-unit foodservice operators to develop additional franchises in major markets both in the United States and internationally.
The Halal Guys are at the forefront of the halal market, a market that is on track to more than double in the next five years. This shows the potential for the brand’s growth and success in the years to come. As the first and only quick-service restaurant of its kind, The Halal Guys are leading the pack and setting the standard for other halal food brands to follow.
The Halal Guys offer a unique and flavorful cuisine that combines traditional Middle Eastern spices and flavors with a fast-casual dining experience. Their expansion into the Midwestern market is a strategic move to capture a new audience and bring their delicious food to even more people. This move will not only benefit the brand but also the communities they serve, by providing a diverse and delicious food option that was previously unavailable.
