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The halal burger scene in North America is best in Toronto, according to Emad Ahmed, who runs the social media account Halal or Nothing. Ahmed’s Instagram and TikTok accounts showcase his top five halal burger joints in the Greater Toronto Area (GTA) for his more than 34,000 followers. Ahmed started the account to find and share halal food spots that he himself had been unaware of. He was surprised to discover many diverse halal food options, including Thai, American-style barbecue, Chinese, and more. Ahmed faces competition from several other social media accounts highlighting halal options in the GTA, but he aims to differentiate his content by using trending music, hooking the viewer with his voice, and aesthetic shots of food and restaurants. His posts attract thousands of followers who take notes and leave comments on his recommendations.
