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ExCeL London is gearing up to host more than 20,000 Muslims and over 300 businesses from around the world for the London Muslim Shopping Festival, which represents a rapidly growing Ramadan economy worth over £200 million. Mainstream brands like Westfield, John Lewis & Partners, Tesco, and Sainsbury’s have recently started to recognize the potential of this market, and many more household brands are taking advantage of the booming market.
The London Muslim Shopping Festival is considered by many in the industry as the UK’s Muslim communities’ equivalent of the Christmas Ideal Home Exhibition, given its high attendance and spend numbers. The festival will feature hundreds of halal-lifestyle businesses, a celebrity-hosted Cookery Theater, a sponsored Kids Zone, Europe’s largest modest fashion catwalk, and the delicious Halal Dining Show, among other attractions.
The Metropolitan Police is the official Community Partner of the festival and will be promoting its recruitment drive to further diversify its workforce. The organizers, Algebra Festivals, also host other annual events like the London Halal Food Festival at London Stadium and the Eid Festival London at Westfield, W12, which are considered Europe’s biggest platforms for mainstream brands to engage with the highly dedicated and advantageous Muslim consumer market.
