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The Saudi fashion label Honayda will become the first designer from the Kingdom to be displayed at luxury London department store Harrods.
The brand was established in Saudi Arabia in 2016 by Honayda Serafi. They are an international womenswear brand that creates luxury ready-to-wear designs, that are contemporary and elegantly comfortable for women.
The Creative Director, Honayda is known for her strong links with arts and culture and has succeeded in maintaining the international identity of the brand by employing traditional roots within the designs. She thrives to keep her traditions alive, by combining her designs and elements of traditions with modern craftsmanship.
The brand also strives and practices for sustainable production design and innovation. They have taken a stand to repurpose unused fabrics in any of their upcoming collections and new product lines, to aim to contribute reducing waste originating from the fashion industry.
They are to go on display at the luxury London store “Harrods store” from August 22 onwards. “Proudly announcing that Honayda’s latest collection is now showcased at one of the world’s most iconic department stores, Harrods. A curated selection of exclusive pieces will be available on the eveningwear floor, inaugurating the first Saudi fashion designer in store,” read a post on Honayda’s official Instagram page.
The brand has become popular within regional and international consumers, including with celebrities such as Priyanka Chopra Jonas, Lupita Nyong’o, Ashanti and Eve, who have worn the brand at major events around the world.
Photo Credits: Honayda
