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This year, HalalBooking anticipates a resurgence in the international travel business, which it hopes will rekindle its growth aspirations.
According to HalalBooking, which is situated in London, it has over 300,000 customers from more than 110 countries and over 3,000 affiliate agency partners who provide a service to halal-conscious travelers all over the world.
HalalBooking had $31 million in sales in 2019. However, at the height of the epidemic in 2020, the travel industry was severely strained, and the company’s sales fell to barely $8 million.
In addition to refunding clients, the corporation needed to find new ways to retain and recruit customers.
Simultaneously, HalalBooking developed new creative services such as “Book now, pay later” instalment payment alternatives and new flexible cancellation policies to address COVID-19-related travel constraints, according to Secgin, chief marketing officer at HalalBooking.
“This gave peace of mind to existing and new customers to book with confidence,” he said.
These efforts appear to have been fruitful. The corporation reported $37 million in sales in the previous year.
According to Elnur Seyidli, CEO of HalalBooking, they had 50% increase (compared to 2019) in most of their major markets, including Germany, France, and Turkey. He noted that these sales were made despite the fact that sales from the UK market, which has traditionally been HalalBooking’s second most important source market, fell from 23 percent in 2019 to only 3 percent in 2021 due to the UK’s tight travel restrictions.
“With so much going on, we’re very excited about the future for the company in particular and for halal-friendly travel in general,” Secgin said.
