"
"
Skydiver Nicole Smith-Ludvik appears in the latest Emirates advertisement. On this particular occasion, though, an Emirates A380 circles Dubai’s Burj Khalifa.
Nicole Smith-Ludvik is filmed standing atop the world’s tallest structure, which is surrounded by a specially liveried A380 promoting Expo 2020 Dubai.
The ad in question was shot on October 13 and 14 of last year and appeared to have been shot effortlessly. In reality, as this behind-the-scenes footage illustrates, creating the brief ad required extensive planning and flawless execution.
The A380 flew at 2,700 feet, the exact height of the Burj Khalifa, during the flypast. The usual cruising speed of an A380 is 480 knots, yet the footage was shot at only 145 knots. The A380 circled the Burj Khalifa 11 times in total to get the correct photographs. During the filming, which took place outside of peak hours for air traffic management, Dubai airspace was closed.
Expo 2020 Dubai runs until March 31, 2022.
