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The Indonesian Halal Tourism Association has launched a national campaign to help the country’s tourism industry recover in a sustainable fashion, according to Riyanto Sofyan, the association’s chairman.
Wellness Tourism for a Healthy and Prosperous Life, which launches in November, brings together a diverse group of tourism stakeholders to provide training and workshops to encourage a healthy lifestyle in the age of the “new normal!” The goal is to ensure that socioeconomic activity may continue in a safe and long-term way.
The proposal asks for partnerships between the private and public sectors, including hotels, spas, restaurants, tour operators, and health-care employees, as well as local governments and tourism offices. The central bank will provide financial and technical support.
The wellness tourism concept, covering hygiene, health, safety, and environmental sustainability, will be the emphasis of the training. The industry-wide partnership intends to create novel tourism packages such as bundling or pay later programs, digital initiatives, and the development of a covid-19 case tracing system that is interconnected.
Indonesia is progressively reopening major tourist locations as the COVID-19 epidemic gains control, as evidenced by a steady reduction in daily infection cases since the country’s second peak in July. The present downward trend has lasted more than 14 weeks. On October 14, Bali and Batam opened their doors to international tourists, followed by other Indonesian locations.
West Java, Jakarta, Jogjakarta, West Nusa Tenggara, West Sumatera, Riau and Riau Islands, East Java, and South Sulawesi are among the provinces or cities where the campaign will continue until 2024.
The tourism business in Indonesia has been severely impacted by Covid-19. In 2020, the country’s Central Statistics Agency reported a dramatic drop in international visitor arrivals, with only 4.02 million visits, down more than 75% from 2019.
The pandemic had a significant impact on Indonesia’s halal tourist industry. Sofyan, who operates the Sofyan Hotel, a sharia-compliant lodging, said his business was not profitable. He shut down the hotel from March to May 2020 because no one had made a reservation.
Sofyan reopened in June 2020, and throughout the months of November and December last year, the occupancy rate topped 50%. However, due to a surge of Covid-19 instances, it began to improve again just last June.
Original article: https://www.salaamgateway.com/story/wellness-training-campaign-aims-to-revive-indonesian-tourism-industry
