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Islamic fashion as a phenomenon stemmed from the combination of a set of Islamic practices (in which the need to cover a specific set of body parts is present) and of the rising need and desire to include these specific clothing items in a broader fashion industry.
Today the Islamic Fashion market has vastly grown over the past years. According to the numbers provided by the Global Islamic Economy Indicator the dynamics will rapidly change in future.
It was stated, Muslim consumers spent an estimated $266bn on clothing in 2014, a number that is projected to grow up to $484bn by 2019 – 2022. The purchasing trend clearly proves that the modest fashion industry will be flourishing and blooming.
Nearly a decade ago, it was hard for Muslim women to find modest clothing in department stores that were loose, non-transparent, and able to cover appropriately. Aside from that, the Muslim woman was purposefully excluded and continuously policed. From the lack of representation of Muslim women in the media and fashion houses, to being jailed and fined for donning their hijab, Muslim women were – and are still – being “othered”
The rise of hijabed influencers
As hijab fashion has become more widespread, the hijabed blogosphere has exploded! Modesty as a movement is making huge strides in helping women of all style aesthetics find innovative ways to express themselves within the guidelines of hijab.
Some of the most popular hijabed influencers include:
Retailers and the Modest Fashion Trends
Modest fashion has been endorsed by global fashion brands and retailers, launching their own exclusive modest fashion lines and embracing modest styles in many of their collections.
The trend has even featured in international fashion shows, including London and New York fashion weeks many times.
Social media has played a big role in the rise of modest fashion
Over the past years, the fashion industry has noticeably improved its cultural diversity. As a result, for many Muslim women, dressing modestly has become a creative form of self-expression where they can explore current fashion trends and mould them to create a more modest look.
Many inspiring young women use Instagram to document their own take on modest fashion and personal style, and encourage other Muslim women to explore modest fashion’s infinite avenues.
Style is a way to say who you are without having to speak – Rachel Zoe
Article by: Halal Weekly
