"
"
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Chairman of the Board of Directors of the Royal Commission for Al-Ula Governorate has launched the design vision for the “Journey Through Time” scheme.
The project aims to bring forth responsible and sustainable revitalization and rehabilitation of the main archaeological area in Al-Ula, in a unique cultural and natural environment in the northwest of the Kingdom of Saudi Arabia.
The project is a major step within the program to develop Al-Ula and turn it into a leading global destination for arts, heritage, culture and nature, in order to achieve the goals of Saudi Arabia’s 2030 vision.
The harmony between the goals of “Journey Through Time” scheme and the Saudi Green Initiative is in line with Saudi Arabia’s ambition to reduce carbon emissions and increase green spaces over the coming years by welcoming 2 million visitors annually and promoting agriculture, arts and culture as major economic sectors, in addition to the tourism sector.
The “Journey Through Time” scheme provides authentic tourism experiences full of details of the heritage and natural diversity to Al-Ula’s residents and visitors through sustainable mobility solutions and concepts that aim to reduce road congestion, reduce noise levels, effectively employ sustainable and electric energy, and enhance the network of links between centers, neighborhoods, heritage tourism sites, offering diverse and interesting experiences and transportation options that celebrate the beauty of nature and heritage in AlUl’a.
The “Journey Through Time” scheme is part of a comprehensive development program for Al-Ula and development strategy to achieve the goals of 2030 Vision and provide 38,000 new job opportunities, in addition to contributing an amount of SR120 billion to Saudi Arabia’s GDP.
